Purpose

I am writing a digital description of Kamala Harris’ rise on social media and her strategies from her censure in 2017 through her 2024 Presidential election campaigns. This analysis seeks to explore how Harris utilized digital platforms to shape her public image, communicate her policies, and engage with diverse audiences. Her strategic use of social media has been instrumental in amplifying her voice during key political moments, and understanding these approaches provides valuable insights into the evolving role of digital communication in modern politics. Harris’ trajectory showcases how social media can serve as both a tool for connection and a battleground for public perception, highlighting its dual potential to elevate and challenge a political career.

This exploration is historically and culturally significant to the field of communications because it offers a descriptive rhetorical analysis of Harris’ strategies. By examining her messaging, use of visuals, and interaction with followers, we can uncover patterns that reflect broader shifts in political communication. Social media has become a crucial space for shaping narratives, and Harris’ approach during pivotal moments—such as her censure in 2017, her vice-presidential campaign, and her Presidential bids—serves as a microcosm of the challenges and opportunities faced by public figures in the digital age. Her ability to leverage platforms like Twitter and Instagram to connect with supporters, counter criticism, and promote key initiatives illustrates the importance of adaptability and authenticity in the digital sphere.

This analysis may also shed light on the challenges faced during Harris’ 2024 Presidential campaign and contribute to a deeper understanding of how rhetorical strategies influence campaign outcomes. The intersection of digital media and politics is a dynamic and often unpredictable space, and Harris’ experiences highlight the complexities of navigating it successfully. By analyzing the successes and shortcomings of her social media strategies, this project aims to provide a framework for understanding how digital communication impacts public engagement, campaign dynamics, and ultimately, electoral outcomes. This reflection is not only relevant to political communications but also to anyone seeking to better understand the power and pitfalls of digital media in shaping public discourse.

NMJ